Heidi.com – Presence Switzerland’s official partner at the world’s fair in Milan “Expo Milano 2015”
Presence Switzerland, a unit within the Federal Department of Foreign Affairs (FDFA), entrusted the management of Swiss Pavilion’s (non-food) shop to Heidi.com for the entirety of the fair.
The brand’s flagship store in Neuchâtel, designed by the famous architectural firm Zaha Hadid, allowed this idea to grow into a collaboration that also included the Pavilion’s non-food shop.
Heidi’s friendliness, combined with its innovation, showed it to be a very Swiss brand that is contemporary, but at the same time proud of its roots.
Furthermore, during the world’s fair, which held in Milan from 1st May until 31st October 2015, the fashion brand heidi.com will supply the Swiss Pavilion staff with a part of their uniform and accessories.
Willy Fantin, the co-founder of Heidi.com SA, declared: “We are very happy and proud to work with the Confederation, sharing with and demonstrating to an international public the common positive values associated with Switzerland”.
heidi.com – swiss clothing
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